In 2004, Cobb joined up with Wildvine Music, a commercial music house in New York. Over the next five years, Jim would wear a variety of hats. During his time at Wildvine, Cobb played electric and acoustic guitar on countless television and radio commercials. Jim played alongside many renowned session players, such as Buddy Williams, Charley Drayton, Tony Tino, Will Lee, Babi Floyd, Ed Walsh, David Horowitz, Jack Cavari, Lou Marini, Jon Cobert, and many others. Jim’s contributions at Wildvine, however, weren’t just limited to one side of the glass. Cobb excels as an engineer as well as a player. At Wildvine, he tracked in various situations from simple voiceovers to rock, pop, & jazz ensembles, all the way to full orchestras. And he mixed nearly every one of those sessions as well. He also gained experience and fluency in the video world as well, producing show reels, editing video, and authoring DVD menus.